Empreendedorismo aliado a educação financeira de microempreendedores individuais na Paraíba

Abstract

This research aims to analyze how individual micro-entrepreneurs (MEIs), represented by traders located in the main craft markets in the cities of João Pessoa and Campina Grande, use financial education to manage their businesses. To achieve this, a field survey was conducted on a sample of 40 entrepreneurs based in the Paraíba Craft Market and Craftsman Village. The administration of questionnaires sought to analyze the respondents' personal characteristics, their level of financial education, and their financial management practices. The conclusion depicted by the study is that individual micro-entrepreneurs engaged in the craft trade do not possess the necessary level of financial education, coupled with inefficient management, resulting in limited control over their ventures.