Análise de mercado para implantação de um centro de bem-estar canino na cidade de João Pessoa - Paraíba

Abstract

Over the years, pets began to be seen as family members, and currently many tutors want to provide everything within reach so that all the needs of their dogs, often called "children", are met which can be evidenced by the maintenance of demand levels in the sector, even in times of crisis. Thus, this research aimed to analyze the market for the implementation of a canine welfare center in the city of João Pessoa - Paraíba. It was noticed with the application of questionnaires destined to the consumer market, and to the city's suppliers, The percentage of respondents who own dogs (94.4%) stands out in the analysis of the results, which in a way reveals that the involvement and concern of most tutors with their dogs demonstrates that they are very likely to consume the products and services offered by the company. From the point of view of providers, the study pointed to some difficulties in the relationship with customers, especially in terms of valuing services and professionals in Animal Science.