Utilização de termos advindos da língua inglesa presentes no marketing.

Abstract

This work has as its main theme, the use of terms from the English language in the dissemination of brands and/or products, and the perception that the population has about the dissemination using terms in the English language. Strangers are the use of words, expressions or any other form of linguistic construction that has video from another language. When the words come from English, the name given is Anglicism, and what goes through phonetic transformations is foreignism. the objective of this work is to observe the process of mischaracterization of the mother tongue through the use of terms from the English language in marketing. For this, it was the principle that is understood by which one can have a perception of people by an advertisement that uses foreign words, and that is not strange from any word coming from. Where we could verify that, a sample utilized in this study presented, in some aspects, a preference for the use of estrangement.