O marketing digital no âmbito do secretariado executivo no mercado empresarial do vale do mamanguape

Abstract

This paper aims to research about digital marketing in the business market of the Mamanguape valley, seeking to understand how each company works its marketing and how this digital means contributed to its growth, understanding all its negative and positive points, analyzing who is responsible for the companies' digital marketing, seeking to understand their strategies and their planning. This marketing is done through the Internet and social networks, with advertisements and propaganda. In this context, we are interested in investigating how these organizations are getting through this difficult moment. To this end, we use the questionnaire as a tool to obtain the results and identify the differences that occurred, comparing the moment before the pandemic of COVID-19 and the pandemic moment itself.