O manejo da palavra: as classes de manipulação no texto publicitário de outdoor - um olhar semiótico

Abstract

This work aims to present an analysis about the text contained in outdoors located in the city ofJoão Pessoa - Paraíba. The way in which such external media, embodied in world propaganda and characterized by its objectivity and reach of the public, communicates, is of fundamental importance to the success or failure of the advertisement, and therefore of the product or service it intends to sell. The manipulative relationship that is established in the narrative course of the text and configures the communicative exchange between advertiser and consumer is what we intend to understand. We aim to identify, from the theory of Algirdes Julien Greimas in the perception of Diana Luz Pessoa Barros, the four categories of manipulation in the speeches of external media ads (outdoor advertising) broadcast on high-traffic routes in the capital of Paraíba. We intend that the analysis of these pieces under a semiotic look gives us an overview on how the persuasive making, characteristic of the advertising language, takes place in the ads published in João Pessoa.