A BIOPOLÍTICA EM CAMPANHAS DE VACINAÇÃO CONTRA A COVID-19: UMA ANÁLISE SOBRE O DISCURSO CIENTÍFICO NO INSTAGRAM DA PREFEITURA MUNICIPAL DE JOÃO PESSOA

Abstract

The pandemic caused by the coronavirus (SARS-CoV-2) that generates the disease COVID-19, began in China in December 2019 and broke out in the world in early 2020, generating a state of alert in Brazil in March. To combat the disease, vaccines were developed, but not everyone could get vaccinated on a large scale due to the delay in purchasing and distributing them. In the face of this, we went through another pandemic, that of misinformation. Therefore, it was necessary to have a vaccination campaign that would indicate, every day, which group of people could get vaccinated in order of priority. Based on this contextualization, our work, of qualitative-interpretative nature, aimed to make a discursive analysis about the vaccination campaign against COVID-19 disclosed in the profile of the social network Instagram, belonging to the city hall of João Pessoa - Paraíba (https://www.instagram.com/prefjoaopessoa/). For this, we used the theoretical assumptions of Discourse Analysis, especially in the wake of Michel Foucault (1997; 2004; 2005; 2008; 2010; 2014; 2019), Eni Orlandi (2009), Cleudemar Alves Fernandes (2008), Jean-Jacques Courtine (2013), Pedro Navarro (2003), among others. Our analysis showed us that the campaign broadcasted in this Instagram profile comprises a device - a biopolitics - present in a control society that uses verbo-visual elements to ratify scientific, political, media and advertising discourses. Thus, the mayor of João Pessoa propagates a positive image about vaccines by talking to the population in a lighter and less technical way, and thus receives their support, demonstrated both in the act of getting vaccinated and sharing posts about vaccination in the city, as well as posting photos during vaccination or holding the vaccination card/passport.