Estudo de mercado sobre viabilidade da abertura de uma empresa de consultoria na área de secretariado executivo

Abstract

Consultancy has become a differential for professionals of Executive Secretariat nowadays. This professional can develop the entrepreneurial role through the activities of internal or external secretarial consultancy. Based on this context, the present study aimed to investigate, through market research, the feasibility of opening a secretarial consulting company in the Mamanguape Valley. From a methodological point of view, a field survey was carried out in the Mamanguape Valley with representatives of the twelve prefectures (6 mayors, 4 heads of cabinet and 2 departments of finance) and also with 19 representatives of small, medium and large companies. In general, the results in the studied organizations point to: the lack of specialized professional in planning events and take care of documentary archive, need to transform physical files into digital ones, lack of capacity of the servers that work directly with the public service and the need to hire a consultant to guide employees in customer service. Considering the consumer market, this study identified the existence of demand and interest in consulting at event planning area, document management and customer service; which points to the feasibility of opening a secretarial consultancy company. Therefore, the secretarial consultancy is a promising market for the Executive Secretariat professional to work in the Mamanguape Valley.