CONSTRUÇÃO DE SENTIDO POR MEIO DA VAGUEZA EM PROPAGANDAS AUTOMOTIVAS

Abstract

The present work proposes to construct meanings through vagueness in automotive advertisements. Vagueness, which is a type of semantic indetermination, can lead to varied interpretations of the utterance, leading the reader to different conclusions, based on their experiences and knowledge. In view of the relationships that words have with each other and in view of this different possibilities, we use vagueness as a guiding parameter in the construction of meaning in advertisements of the same segment, automotive advertising in this case, where the use of vagueness in its construction was analyzed. In the chosen advertisements, we found examples that allow us to use precision to establish possible interpretations that undo vagueness. The elements analyzed in the selected advertisements are used in a way that stimulates a conclusion regarding the real meaning of the highlighted term. For this, the work is divided into two moments. The first deals with the phenomenon of vagueness theoretically while in the second we use advertising to analyze the language and from there explain the purpose and meaning.