O futebol e o softpower: o uso do esporte como ferramenta de poder e a Copa do Mundo FIFA 2022

Abstract

The objective of this research is to present and evaluate Soft power's discourse on theoretical concepts of power, mainly on the use of sport as a tool of power in the Middle East in the 21st century. For this, the research will be based on a consistent theoretical review, using relevant concepts and theories from the areas of international relations, sociology, communication and history. The research will make a brief summary of the literature on soft power and public diplomacy, with emphasis on its theoretical conceptualization and historical development. Let's take a look at its main themes. Thematic issues include critical scholarly debates about the conceptual convergence of soft power and public diplomacy, propaganda and public relations; the incorporation of soft power in the national government's sports foreign policy strategy and the effectiveness of public diplomacy. The article will provide a recent case study of soft power at the latest sporting mega-event to illustrate the importance of good public diplomacy and deepen understanding of the concept and role of soft power. The research follows a qualitative outline with analyzes based on secondary sources such as reference books, research articles, dissertations and academic journals from various research institutes, publishers and universities.