A fórmula do sucesso: como candidatos incumbents gastam os recursos de campanha no Brasil (2010-2018)

Abstract

The literature on campaign spending is the central point in electoral disputes, undeniably money has a positive effect on the vote of candidates in the electoral race (PARANHOS, GUIMARÃES and NASCIMENTO, 2018; FISHER and DENVER, 2006; GUIMARÃES et al., 2019; SOUZA, 2019; SAMUELS, 2001a; SPECK; MANCUSO, 2017; FIGUEIREDO FILHO, 2009). Based on this premise, this work proposes to answer the following question: What is the effect of incumbency in the composition of campaign expenses for federal deputies in Brazil? We aim to analyze the composition of expenses (traditional and modern) in the election from the perspective of re-election. Our hypothesis is that: the incumbency changes the composition of campaign expenses. Methodologically, we will use descriptive statistics, OLS linear regression. For this, we will use a time series of three elections 2010, 2014 and 2018. The results indicate that: 1) The 2014 election was the election with the highest spending volume; 2) that challengers spent less on modern spending than incumbents and 3) challengers were more efficient in their campaign spending.