Inteligência artificial generativa no Jornalismo : as possibilidades de usos do ChatGPT nas rotinas produtivas.

Abstract

The emergence and popularization of the use of generative artificial intelligence tools in journalists' productive routines, such as ChatGPT, has been reconfigured as practices and the way of doing Journalism, expanding the discussion about the future of the profession. At this juncture, this monograph aims to explore the possibilities of using these devices. Specifically, the objective is to map the potential, as well as identify the challenges and contributions of these tools and understand the possible changes they can bring to the journalist profession. As for the methodological procedures, we carried out an exploratory and descriptive research, through a case study of ChatGPT, in which at first, an empirical analysis of journalistic materials was carried out, and then, we applied the questionnaire to journalists and Journalism students about the activities developed with this tool. The results obtained indicate that a large part of professionals believe that the ethical use of these tools can bring contributions to Journalism, thus pointing to the development and strengthening of these technologies and their uses to assist in the production of journalistic materials.