Cinco tons de secretariado : estereótipos das secretárias na indústria cinematográfica pornográfica

Abstract

The stereotyping of professions considered feminine is commonly disseminated by mass media products such as soap operas, videos, advertisements, commercials, and films. Among cinematic categories, pornography has had its dissemination expanded in recent years due to the massification of the internet and the emergence of adult content platforms, with Pornhub being one of the most widely spread globally. On these platforms, some professions considered predominantly feminine have become the target of fetishization, contributing to the propagation of the stereotype of these professions in the popular imagination. Among them is the profession of Secretarial Work. In this context, the present research sought to answer the following problem: what are the stereotypes of the secretary represented in the pornographic film industry? To this end, the objective was established to analyze the stereotypes of the secretary in the pornographic film industry. Specifically, the objectives were to indicate the audiovisual and textual elements of pornographic films that contribute to the stereotypical image of the secretary; 2) discuss the impacts caused by the representations of secretaries in pornographic films in their performance. This is an exploratory research in its objectives, given the novelty of the theme, qualitative in its approach, operationalized by documentary research as a data collection method, with Pornhub as the source and content analysis as the method of analysis. As a result, five films were selected based on pre-established criteria. The analyses identified the stereotypes of secretaries portrayed in these films based on four categories: 1) aesthetic standard of the characters; 2) dress code of the characters; 3) sexual initiative and behavior; and 4) secretarial activities as pretexts for sexual practices. Through the establishment of these categories, it was possible to identify gender stereotypes, beauty standards, the secretary as the boss's lover, sex as a secretarial assignment, and secretarial techniques as part of the plot, and the eroticization of the profession as the main stereotype. It was concluded that such stereotypes found contribute to a negative representation of secretarial work as a profession in the popular imagination, consequently leading to the discrediting, devaluation, and disauthorization of the competencies of secretarial professionals within organizations.