A construção discursiva do Nordeste no audiovisual a partir do filme "Bem-vinda a Quixeramobim".

Abstract

The aim of this article is to analyze the contribution of the film "Bem-vinda a Quixeramobim" as a discursive construction of Brazil's northeast in audiovisual. The feature film has one of his plots the cultural impact about the leading actress when she made a trip to Northeast to pursue her inheritage. The article seeks to identify discursive elements that contribute to the stereotyped image proliferation about the Northeast region. The methodology uses a qualitative approach, descriptive, based on a bibliography review. This search found preliminary results that reveal cinema works as facilitator and with great influence for the construction and corroboration of social stereotypes. Therefore, the northeastern identity, from the perspective of cinema, survives for decades in incomplete form, distorted, outdated and inferior, as illustrated in the movie "Bem-vinda a Quixeramobim".