A governamentalidade dos espaços de lazer no discurso da propaganda turística do governo da Paraíba

Abstract

This research aims to investigate the constitution of the normative discourse which composes biopolitics and promotes governmentality in leisure areas. To achieve this goal, we propose to verify how tourists advertisements delimit such areas (exposition/interdiction) and how they manifest control procedures that standardize the discursive practices of that subject. We will use as theoretical bases the Discourse Analysis, promoting a dialogue between Michel Pêcheux, founder of the aforesaid area, and Michel Foucault. This implies making a dialogue between a interpretative-descriptive theory of verbal-visual materiality of the current discourse, bringing as indispensable not only the structural part, but the social-historic dimension that constitutes it, as well as the foucaultiana theory, in which regards to the “genealogy of power” for the purpose of analyzing the intricate relations between the discourses, subjects, the History and the powers of society. Our corpus is composed by thirteen institutional touristic advertisements, whose analysis will be subsidized by concept-notions like: subject, memory, statement, sense, control, power, governmentality. Methodologically, this search presents a interpretative-descriptive bias, of markedly qualitative approach.