Do mar para as telinhas: educação científica na era digital

Abstract

The digital era has been passing through many scientific advances that have contributed to numerous processes, such as teaching-learning, however, in recent years the rate of scientific illiteracy has also grown in Brazil. In the current environmental crisis, illiteracy directly affects the development of adequate socio-environmental conduct. The development of projects that carry out scientific education has been the basis for bringing the population closer to the scientific environment and encouraging their participation in the conscious use of natural resources. The aim of this work is analyzing the potential of Instagram as a scientific teaching tool about marine biodiversity, as well as how certain anthropic actions impact the ecosystems associated with it. The profile Marine Invertebrates - PB (@cipyufpb) was created on Instagram, in which weekly publications are made on topics previously selected from the thematic series “biodiversity”, “marine environments”, “marine problems”, “educational actions”, “planktology ”, “Divulga CIPY”, “Ciência que faço”, “commemorative dates” and other project/team announcements. General feedback data was obtained through the Meta Business Suite supervision tool. The profile has 153 content in the feed and 929 followers. Between June-August (2023), the profile reached a maximum of 8,005 accounts, with 7,384 new accesses (non-followers) in the last quarter of the second year of the project. In relation to reach, the public did not show a preference for a specific topic, on the other hand, the engagement was representative in the “marine problems” thematic serie. High repeated view rates can influence external reach, thus, concentrating the account's visibility on follower profiles. In reels, regardless of their duration, users tend to watch for approximately 16 seconds, after this period, the number of people who continue watching decreases drastically. In comparison to the other modalities (post and reel), the story had the lowest reach and engagement, being restricted to the following audience. The content that generated the biggest impressions, reach and likes in this modality were those that showed environmental education actions and the team's day-to-day work. Through the team's efforts to produce quality, attractive and diverse materials, the profile had a great growth in terms of the number of followers, reach and engagement in the second edition of the project. Although the majority of users are from Paraíba, it was also possible to reach people from other states and other countries, favoring the dissemination of important knowledge about marine life. From this, the audience gave positive feedback in publications and informal conversations.