Roteiro Turístico e Patrimônio Cultural: uso turístico do patrimônio cultural nos city-tours de João Pessoa - PB.

Abstract

This article aims to understand how companies offering city tours in João Pessoa incorporate cultural heritage into their itineraries and the emphasis placed on cultural elements. The methodology used in this study is predominantly descriptive and qualitative. It involved a literature and documentary analysis, encompassing a review of literature and the analysis of tourism-related promotional documents and cultural heritage. The city tours offered through receptive companies operating in João Pessoa were analyzed to comprehend how these companies integrate cultural heritage into their routes and the emphasis placed on cultural elements. The comparative analysis examined different perspectives and approaches present in city tours in João Pessoa. The main focus of the research was to understand how cultural heritage is integrated into the city's tourist routes. This included a comparative analysis of available tourist itineraries, checking information on websites and social media of the companies. Based on these analyses, the research sought to identify opportunities to enhance the cultural heritage and, based on this information, suggests a new tourist itinerary through the historic center of João Pessoa, on foot, highlighting historical monuments and the cultural richness of the city, and promoting the use of the city's cultural heritage for tourism.