Hallyu, vinil e design gráfico: releitura estética do álbum Noeasy do grupo de K-POP STRAY KIDS

Abstract

Music is one of the ways human beings express emotions, experiences, and communicate alongside art and culture. Its physical formats have evolved over time: vinyl records, CDs, and streaming have each shaped the audience's consumption of art products in unique ways. In this context, design plays a direct role in the music industry, aiming to create new music-related consumer products using graphic design and visual communication. This bachelor degree project sought to understand the importance of this role by analyzing music industry products over time, with a focus on South Korea's K-pop scene. It explored areas and themes such as Hallyu, Material Music, Design, and Visual Communication oriented toward art and Technical Reproducibility. Using Bruno Munari's design methodology, the project aimed to create a reinterpretation of the album "NOEASY" by the K-pop group Stray Kids in vinyl format. The study included an analysis of existing physical and graphic music products, as well as research on the album concept and the group’s history throughout the development process. Finally, the project’s outcome was the album redesign, aiming to embody the idea of a conceptual album while using graphic design as a tool to convey messages in art-oriented products.