Tomada de decisão e intuição: um estudo com microempreendedores do município de Belém-PB

Abstract

Making quick and assertive decisions is a necessity for microentrepreneurs, mainly due to uncertain scenarios and constant changes. In this context, Intuition becomes an important decision tool capable of bringing effective results. The present work aims to understand the adoption of Intuition in decision-making by microentrepreneurs in the city of Belém-PB. Decisions made based on intuition are often used when there is a lack of resources or information and time available to make more informed and deliberate decisions. To this end, a qualitative methodological approach was adopted, described as research with a descriptive and exploratory character, so that data were collected through semi-structured interviews with 13 microentrepreneurs, such as: Decisions based on market trends; Intuitive decisions based on past experiences; and Use of intuition in uncertain scenarios. Therefore, it is concluded that Intuition, in fact, is a necessary tool in the daily lives of micro-entrepreneurs in Belém, as they are constantly faced with uncertain situations and need to make quick decisions in a limited time, and the use of Intuition facilitates this process, since The experiences and knowledge acquired throughout life increase confidence in decision-making and help to predict risks and identify business opportunities.