Micro e pequenas empresas em João Pessoa - PB, desafios e soluções: como as empresas se adaptaram a pandemia

Abstract

This article presents an analysis of how micro and small companies in the city of João Pessoa Pessoa have adapted their operational and business strategies during the COVID-19 crisis. COVID-19 CRISIS. Initially, the study sets out to identify the difficulties faced by these companies, analyze the adaptation strategies implemented and assess the impact of these strategies on the performance and sustainability of these organizations. The methodology adopted is qualitative, characterized as an exploratory and descriptive case study, focusing on micro and small companies from different economic sectors in João Pessoa. A data collection was carried out using semi-structured questionnaires applied to company managers, complemented by document analysis and other qualitative techniques. other qualitative techniques. The results show that the companies faced various challenges, including economic, operational and managerial issues. managerial issues. Adaptation strategies varied widely, ranging from the implementation of remote working to the transition to online sales and the restructuring of internal processes. These adaptations not only responded to the immediate needs of the crisis, but also represented an evolution in corporate potentially leading to more resilient and adaptable operations in the future. operations in the future. In addition, the study highlights the resilience and innovation demonstrated by micro and small businesses, emphasizing the critical importance of technology and digital innovation as tools for adaptation in times of uncertainty. The conclusions emphasize that, despite the challenges posed by the pandemic, it has also provided opportunities for learning and development, serving as a catalyst for many companies to rethink their operations and market strategies. their operations and market strategies.