CONTAÇÃO DE HISTÓRIAS NA TV: MEDIAÇÃO DE LEITURA EM EMISSORA PÚBLICA PARA A FORMAÇÃO DE LEITORES

Abstract

Ancestral practices combined with technological advances are a powerful pedagogical resource in building a literary culture at school. Therefore, this work aims to discuss the relevance of producing audiovisual material with storytelling with a view to training readers and teaching literature. We understand that the production of educational content must be carried out together with education professionals and for this purpose, adequate training is necessary, with updating the degree curriculum in order to provide digital literacy suitable for teaching practice. Teaching that provides opportunities for artistic contemplation and the pleasure of reading goes against mass culture, which reduces and limits the possibilities of artistic experience and therefore must be encouraged. In this way, the role of the producer teacher will be preponderant in the creation of content and practices to be replicated in the media and communication media. Public educational TV stations are non-formal spaces for teachers who can contribute to the creation of educational content. Aware that the practice of orality and circulation of literary texts can contribute to the development of children and young people and that audiovisual production is also the record of the memory of our people and our culture, we also report our experience in creating educational content in public TV station and on the video platform YouTube with the program Conta Aqui on TV Cidade João Pessoa. When analyzing the influence of story telling and reading mediation on open TV and in cyberspace, we carried out a bibliographical research, based on studies by authors such as: Abramovich (2017), Antunes (2006), Candido (2011), Busatto (2006), Girardello (2014), Zilberman (1988), among others.