A trajetória do futebol e suas contribuições para o turismo na grande João Pessoa.

Abstract

The study aims to explore the history of football in João Pessoa and analyze how the sport can be leveraged for the region's tourism development. The focus is on identifying strategies that value football as a cultural element and promoter of local tourism, contributing to the economy and cultural identity of Paraíba. The research used a qualitative approach, including content analysis and semi-structured interviews with significant figures in Paraíba’s football scene. Among the interviewees are Fábio Henrique Alves, the author of a biography of a historic Paraíba player, and Luciano Queiroz, a former player and current coach. These interviews sought to understand the interviewees' perspectives on football's impact on local culture and tourism. The study revealed that football has a significant cultural and economic impact in Paraíba. Local clubs and players, such as Botafogo-PB and athlete Mazinho, exemplify how Paraíba’s football connects with tourism. Sporting events attract fans and tourists, generating economic activity, positively impacting local commerce, hospitality, and food services. Moreover, the visibility of Paraíba players on national and international stages increases interest in João Pessoa as a tourist destination. Football in Paraíba is more than a sport; it is a source of regional identity and pride that can be explored for tourism. The research suggests that investments in infrastructure and the promotion of sporting events are essential for establishing the region as a sports tourism destination. Additionally, the study proposes a stronger integration between sports and tourism to harness football’s potential for João Pessoa’s cultural and economic promotion.