De restaurante regional a atrativo turístico: uma análise do Complexo Bica dos Cocos na perspectiva das capacidades dinâmicas

Abstract

Constant changes in the market drive companies to develop strategies capable of valuing their abilities and skills, with the aim of generating adaptations. The Dynamic Capabilities (CD’s) approach highlights the importance of improving processes, especially in sectors undergoing major changes, such as the tourism sector. Therefore, This study aimed to analyze the process of change in the Bica dos Cocos Complex in a tourist attraction, from the perspective of Dynamic Capabilities. It is a single case study, with a qualitative approach, descriptive exploration, data collection by through semi-structured interviews and content analysis as a data analysis technique. As a result, it was identified that the detection capacity was essential for the identification of opportunities, while the apprehension and reconfiguration provided concrete way to adapt and restructure business services. This fact highlights the importance of dynamic capabilities for the adaptation process in the sector studied. To the information present in this research can assist managers in administration and decision-making decision of their business, as well as awakening other nuances of studies to researchers in the area.