Análise e priorização estratégica em uma pequena empresa de construção civil

Abstract

A strategic analysis enables the identification of a company's current situation and prepares it to develop strategies and action plans aimed at maintaining competitiveness in its market. Synthesizing this analysis results in a SWOT matrix, which outlines the company's strengths, weaknesses, opportunities, and threats. However, while the SWOT matrix is valuable, it does not determine the importance of these factors or evaluate alternatives for prioritization among potential strategies. In an effort to surpass traditional methods, this study endeavors to conduct a strategic analysis of a small construction company, setting priorities among strategic alternatives. Alongside conventional tools for analyzing internal and external environments, the study employs the Analytic Network Process (ANP) to quantify strategic priorities. Through the action research approach, the author undertook the entire analysis and prioritization process, gathering data from the company and engaging its owner in discussion and assessment of alternatives. The results revealed the priorities the company should adopt based on its market position and competencies. Notably, these priorities underscored the necessity to enhance communication with customers, upgrade workforce qualifications, and improve agility in project management. Moreover, the study corroborated the feasibility and utility of applying ANP in the strategic analysis and prioritization process.