Geração Z no Brasil : formação de identidade, desafios socioculturais e participação social em um contexto de transformação

Abstract

The approach to various generations is associated with cultural, social, economic, and political issues, which allows us to understand the evolution of generational groups, culminating in Generation Z. The spread of technology stands out as a distinctive factor for this generation, influencing how individuals interact and respond to events. This study analyzes the behavior and ideological bias of Generation Z, aiming to understand the role of this generation in contemporary society. Although the research predominantly adopted a quantitative approach, a bibliographic review was also conducted to provide theoretical grounding, allowing for a more in-depth analysis. The research, descriptive and exploratory in nature, aimed to explain the behavioral patterns of this generation. The study was conducted through the application of a structured survey, answered by three hundred and eighty-three individuals born between 1995 and 2010, with data collection carried out online and widely disseminated through social media and digital influencers. Data analysis was descriptive, identifying political engagement trends and sociocultural influences among Generation Z youth.