Estratégias de Crescimento e Consolidação em uma clínica multidisciplinar de saúde

Abstract

This study aims to develop a business plan for multifaceted clinic, focusing on strategies for its growth and consolidation in the healthcare sector. Given the increasing demand for healthcare services in Brazil, the study highlights the importance of solid strategic planning for the company's success. The methodology included a literature review on business plans and their relevance, as well as an analysis of the clinic's internal and external environment. Tools such as SWOT analysis were used to identify strengths, weaknesses, opportunities, and threats. The market analysis considered the demographic profile of Santa Rita/PB, local competitors, and industry trends. The strategic plan addresses strengths such as strategic location and staff qualifications, and weaknesses such as the need for investment in marketing. Opportunities include the growing demand for healthcare, while threats include competition and economic instability. Objectives include expanding the client base by 20% in the first year and diversifying the services offered. Strategies involve digital marketing campaigns and participation in community events. The marketing plan highlights market segmentation and promotion of the clinic through content marketing and partnerships. The location in Santa Rita/PB was chosen for its accessibility and market potential. The financial plan details the initial investment and revenue and cost projections, demonstrating the economic viability of the venture. The final assessment of the business plan confirms not only its economic viability, but also the positive social impact on the community, contributing to the promotion of health and well-being. It is concluded that multifaceted clinics are well positioned to grow and consolidate itself as a reference in the sector, as long as the outlined strategies are implemented effectively and management adapts to market dynamics. Keywords: Busines