Análise do TQM no setor de projetos: estudo de caso em uma indústria automotiva localizada em Goiana - PE.

Abstract

With the complexity and competitiveness of the automotive industry, the pursuit of continuous improvement, product quality, and process optimization becomes a crucial practice for standing out in the market. This research aims to analyze the application of essential elements of Total Quality Management (TQM) in the project sector of an automotive company located in Goiana, PE. The primary objective is to investigate the implementation of TQM's essential elements in the project sector, as well as to evaluate the results and challenges encountered in practice. The relevance of this study lies in the applicability of TQM in an automotive industry setting. The theoretical foundation is based on specialized literature on Total Quality Management, focusing on its essential elements. The methodology used includes a literature review and a case study, with on-site data collection to perform a diagnosis and critical analysis. The results obtained include a detailed description of the project phases, a requirements relationship matrix, and a clear explanation of the practical application of TQM elements most present in each project phase, highlighting both the advantages and challenges involved.