Utilização de imagens de pacientes a título de publicidade e propaganda: considerações acerca da responsabilidade médica

Abstract

Amid technological development, image rights have been gaining even more notoriety within the legal field. It is a type of personality right, therefore, very personal, nontransferable and inherent to the individual, being understood as a fundamental guarantee. In this same scenario, the growth of activities on social media vehicles has permeated several professions in terms of advertising and advertising, with image rights receiving greater attention when the action concerns relationships with other individuals. Using a bibliographical, documentary and jurisprudential research methodology in indirect mode with the general objective of providing an academic framework on the subject and specifically understanding medical responsibility with regard to civil liability and the misuse of images. In a specific section, the work focused on the analysis of medical activity in relation to the use of images of patients for advertising purposes. By way of conclusion, the thesis on guaranteeing the right to image as part of medical action in this sense and the respective civil and professional responsibility, in compliance with jurisprudence, doctrine and standards relating to the matter.