Exploração animal, veganismo popular e capitalismo : efeitos de sentidos dos ativistas digitais

Abstract

This research aimed to analyze the understanding of two digital activists of Popular Veganism (Vegano Vitor e Vegetal Vermelho) with respect to animal exploration in the capitalist system. Foram analyzed about 22 videos two activists by half of their profiles available on Youtube. Discourse Analysis (AD) was used based on the perspectives of Michel Pêcheux and Eni P. Orlandi, based on dialectical historical materialism. At the end of this study, we can observe that from the Discursive Formation (FD) of Popular Veganism these activists produce effects of senses justifying that the capitalist mode of production reproduces and sustains animal exploration and speciesism. Still, these activists argue that only by overcoming the capitalist system and creating another mode of production, and that you are encouraged not to be treated as marketplaces, animal exploration will be able to cease to exist.