Medicina preventiva para pets: impacto econômico e estratégias de marketing

Abstract

Preventive medicine for pets has been established as a fundamental strategy for promoting animal health and optimizing veterinary costs. This study aims to analyze the economic impact of preventive medicine and the marketing strategies aimed at its dissemination. The research was conducted in Paraíba through the application of questionnaires with pet owners, seeking to understand their perception of the benefits and challenges of adopting these practices. Aspects such as vaccination, deworming, and regular check-ups were addressed, as well as the role of digital marketing in expanding access to these services. The results indicate that, although most pet owners recognize the importance of prevention, factors such as costs and access to services still represent barriers to adherence. It was observed that marketing strategies based on consumer education and the offer of affordable preventive care packages can contribute to greater acceptance of these practices. It is concluded that strengthening educational campaigns and implementing policies that encourage preventive medicine are essential to expanding the coverage of these services, reducing the need for emergency interventions, and promoting economic benefits for both pet owners and the veterinary sector.