Princípios Éticos na IA: O Impacto da Governança Ética na Redução de Vieses

Abstract

With the increasing use of artificial intelligence, algorithmic biases—capable of replicating and amplifying existing societal prejudices—have become a significant challenge. This article explores how different organizations are addressing these issues by adopting ethical principles, including responsibility, transparency and explainability, data protection, fairness and equity, autonomy, human oversight, safety, and sustainability. A case study involving five companies illustrates differences in their approaches but also reveals convergence around fundamental values. The research highlights the importance of ethical governance, affirming that its effectiveness depends not only on the consistent application of these principles but also on the existence of clear regulations.