Design gráfico e materialidade : uma proposta projetual de um box comemorativo para o girl group de kpop red velvet

Abstract

Streaming platforms have emerged as a means of mass music distribution, consequently affecting the way we consume this type of art, however, in a reality where the world seems to be increasingly dematerialized, there is a need to fill the experiential gap left by this phenomenon by returning to the consumption of tangible media products, in the case of music, the music albums. From this opportunity, the phonographic industry, especially the K-pop industry, has increasingly focused on developing strategies for presenting physical albums that captivate and arouse interest in owning them, not for their practical function, but for the symbolic and aesthetic functions of everything that accompanies the CD. Thus, the present project aims to develop all the graphic elements of a commemorative edition of the 10-year career of the K-pop girl group Red Velvet for collectors, with the aid of Bruno Munari9s design methodology, demonstrating the vast scenario of graphic experimentations. For this purpose, a robust visual survey of strategies, already used in the field of design, was carried out for both the album and its accompanying inclusions. Ultimately, the finished product presents the box set and its inclusions, while also allowing the user to visit and relive the group9s memories throughout their career.