Estratégias de marketing pessoal para o desenvolvimento da carreira profissional

Abstract

In the current labor market, characterized by constant changes and high competitiveness, personal marketing emerges as an essential strategy for career development. This study aims to analyze personal marketing strategies and their impact on careers from the perspective of Human Resources professionals. Through a qualitative and exploratory approach, semi-structured interviews were conducted with seven professionals in the field. The results demonstrate that personal marketing is fundamental for increasing visibility, strengthening credibility, and building a personal brand aligned with professional goals. Furthermore, the study highlights the crucial role of self-knowledge, networking, and digital presence, especially on platforms such as LinkedIn, as competitive differentiators. Human Resources professionals emphasize that individuals who effectively apply personal marketing strategies tend to achieve greater recognition and career growth opportunities. This research contributes to the understanding of strategies that enhance personal marketing and provides practical guidance for professionals seeking to advance their careers and establish their position in the market.