MODELO DE PRIORIZAÇÃO DE CAPACIDADES ORGANIZACIONAIS PARA MELHORAR BENEFÍCIOS DE SUSTENTABILIDADE: um estudo em uma organização que atua no setor moveleiro do estado da Paraíba

Abstract

Faced with the changes needed to become competitive, organizations around the world are seeking to better manage their resources based on a linear to circular economic transition. There is a global effort to achieve the 17 Sustainable Development Goals (SDGs), proposed by the United Nations (UN), since sustainability is now a pillar of the economy. In this context, government organizations and companies need to adapt to these changes and become capable of them. These capabilities, whether organizational or dynamic, are understood as doing things the right way, based on an organizational culture oriented toward change, at the right times and moments, in the development of products/processes/services based on an assessment of the business environment and available technologies. Using Organizational Capabilities for Sustainability (OSC), defined as the ability of an organization to perform tasks to achieve desired results using its resource base, this paper proposes (i) a model for prioritizing organizational capabilities to improve sustainability benefits, based on the description of the capabilities needed to adopt sustainable practices and generate sustainability benefits; (ii) to structure a model with objectives, criteria and alternatives, along the lines of the multicriteria Analytic Hierarchy Process (AHP) tool, decomposing the study problem into several factors; and (iii) to apply the model to a furniture organization operating in the state of Paraíba. Based on the objectives, this paper adopted the case study method as a methodological procedure, combining data collection from observation with semi-structured interviews in the organization under study. As the research developed, the case study proved to be appropriate because it initially intended to explore a new theme to understand in depth the existence of capabilities in the company and how they can contribute to the development of sustainability. As a result, it was possible to identify the COS from the prioritization model using the AHP tool, listing the capabilities that the company must prioritize to achieve the objectives expected by the organization.