Átrio Altiplano Proposta de estudo preliminar para um edifício vertical de uso misto em João Pessoa-PB

Abstract

In 2025, Brazil’s major national news outlets highlight the city of João Pessoa, Paraíba, as one of the most sought-after destinations for international tourism. Along with this high demand, the city has experienced a real estate “boom,” which has led to a transformation in building developments. This undergraduate thesis in Architecture and Urbanism proposes a preliminary study of a mixed-use high-rise building located in the Altiplano Cabo Branco neighborhood of João Pessoa. The main objective is to develop this preliminary study, employing a bibliographic review as a methodology in order to investigate the initial context of high-rise building production in the city; the current market conditions; and the growing influence of real estate marketing and tourism. The theoretical framework clarifies the latent demands of contemporary real estate developments, encompassing the needs of permanent users and the projected quality of common areas, as well as reflections on the relationship between buildings, the city, and urbanity. For the development of the preliminary study proposal, aspects such as the demand for residential, commercial, or investment-oriented units, applicable regulations, market trends, and design strategies for mixed-use high-rise buildings were considered. The study concludes that the reviews and design process presented herein contribute to clarifying approaches for projects aligned with environmental comfort requirements, the target audience, and market expectations.