Cheias de Charme e a PEC das domésticas: uma análise sobre a contribuição da teledramaturgia nacional para a promoção de Direitos Humanos e trabalho digno no Brasil

Abstract

This study aims to examine the correlation between the representation of themes related to decent domestic work, as advocated by the International Labour Organization (ILO), in the Brazilian telenovela Cheias de Charme (2012), and the legislative process of Constitutional Amendment Proposal 478/2010, commonly known as the Domestic Workers' PEC. The analysis adopts the Agenda Setting theory developed by Donald Shaw and Maxwell McCombs (1972) to investigate the influence of the telenovela on the national public agenda. Additionally, a Documentary Analysis is conducted based on the official records of the PEC’s proceedings in the National Congress between 2010 and 2013. The study draws primarily on the theoretical contributions of Jesús Martín-Barbero (1997), Raymond Williams (1975), and Maria Immacolata Vassallo de Lopes (2009), in order to assess the role of mass media and the intersections between television and cultural processes, particularly in the context of Brazilian telenovelas. The findings indicate a positive correlation and temporal alignment between the airing of the telenovela and the legislative advancement of the PEC. Moreover, the telenovela’s treatment of the issue is understood as a positive trigger for the resumption of the PEC's legislative process, which had remained stagnant between 2011 and 2012.