Avaliação multicritério de fornecedores por ponderação linear: evidências de uma pequena empresa de confecção

Abstract

Supplier selection represents a strategic challenge for micro and small enterprises (MSEs) in the apparel sector, as inadequate choices can compromise quality, lead times, and costs. Frequently, this process occurs empirically and with little structure, generating risks and uncertainties. In this context, the aim of this study was to analyze the application of the linear weighting model as a tool to support the evaluation and classification of suppliers in a small apparel company located in Mamanguape, Brazil. The research, applied, quantitative, and 3

descriptive in nature, was conducted with the company’s manager to define criteria and weights, encompassing technical dimensions (quality, cost, delivery, production capacity) and relational dimensions (communication, trust, flexibility). The results confirmed the relevance of the classical criteria highlighted in the literature, but also revealed that relational aspects assume almost equivalent importance in the context of MSEs. The final ranking indicated the most competitive suppliers in their respective groups as well as those that presented critical weaknesses. It is concluded that the linear weighting model proved to be effective and easy to apply, while also providing clarity and managerial support in supplier selection. From an academic perspective, the study contributes by expanding the literature on supplier selection in small enterprises; from a managerial perspective, it offers a practical tool to strengthen competitiveness and support strategic decision-making in the apparel sector.