Mapeamento de desafios e estratégias de gestão de estoques em micro e pequenas empresas no ambiente digital e híbrido

Abstract

With the accelerated growth of digital commerce and the expansion of hybrid sales models, micro and small enterprises (MSEs) face significant inventory management challenges, which are essential to ensuring their operational efficiency and competitiveness. This article investigates the main challenges faced by MSEs in inventory management in digital and hybrid environments, as well as the strategies and opportunities that contribute to overcoming these difficulties and optimizing the process. The theoretical framework addresses aspects related to technological, logistical, and managerial challenges, as well as alternatives for overcoming them. The quantitative and descriptive research was conducted through a questionnaire administered to MSEs that operate exclusively in digital or hybrid environments. The results show that technological deficiencies are the biggest barrier, followed by logistical limitations and, to a lesser extent, managerial ones. The conclusion is that digitalization and automation are fundamental to modernizing inventory management, while strategies such as inclusion in marketplaces increase competitiveness. As a practical contribution, the study presents a roadmap of guidelines that helps managers define actions according to their resources and needs.