A relação entre cultura e comunicação organizacional: identificação de tendências e propostas de ações estratégicas

Abstract

Culture and communication are interconnected themes within organizations. Communication enables us to grasp the logic of internal relationships, knowledge sharing, and interaction between people, all of which are fundamental requirements for organizational culture. This study, therefore, aims to conduct a Systematic Literature Review (SLR) to analyze the relationship between culture and organizational communication, aiming to identify trends and proposals for strategic actions for organizations. This research uses a qualitative, bibliographical, and descriptive approach aimed at deepening the SLR. As a result, three tables were created that provide a detailed presentation of 15 articles used in the 2 construction of the SLR. The results show that, when culture and communication are not aligned, there is a loss of credibility, conflicts between and among sectors, and reduced engagement. Therefore, these themes must be aligned jointly and continuously. As a strategic action, we propose the need to develop an analysis through the beliefs and values, objectives, and goals shared by groups, as well as the assumptions and feelings they hold. All these elements are part of culture, and are shaped by the perennial development of communication.