As políticas de intervenção municipal na economia local: um Estudo de caso sobre o banco cidadão na cidade de João Pessoa

Abstract

The purpose of this article is to investigate the theoretical and legal nature and results of the public policy for the generation of employment and income implemented by the Municipality of João Pessoa, located in the State of Paraíba, Brazil, known as “Banco Cidadão”. The Program “Banco Cidadão” main objective is provide loans to finance initiatives that culminate to employment opportunities in the city of João Pessoa, through the creation, expansion, modernization, transfer or reactivation of small business, formal and informal, providing loans and training to local entrepreneurs. Therefore, we tried to analyze the said program in its public policy nature as well as through the lens of state intervention in the economy and affirmative action, since the “Banco Cidadão” works as a tool of social justice and a vector for reduction of social and economic differences in community through income generation, training and fostering entrepreneurship. As the result of the work, the “Banco Cidadão” is an effective public policy to generation of employment, income and foster entrepreneurship, by the intervention in the local economy through providing microcredit and training of microentrepreneurs. The Banco Cidadão is also na effective resource for the achievement of ODS 8, Goal 8.3, of Agenda 2030 of the United Nations Organization. The nature of the methodological aspects for the demarcation of the theme is qualitative method and deductive approach.