Jornada para a motivação : redesign de projeto de motivação, a partir de bem-estar corporativo público

Abstract

This final project presents a report and proposal for the redesign of the “MotivAção” project, developed at the Regional Superintendence of the Federal Police in Paraíba, focusing on enhancing visual identity as a tool for strengthening the Superintendence's organizational culture. The research problem stems from the observation that the lack of a coherent visual identity compromises the project's effectiveness, hindering its assimilation by employees and reducing its impact within the organization. The overall objective was to develop a new visual identity strategy for the project, aligning it with public management principles and the communication needs of users. The methodology used was based on a literature review of visual identity and branding theories, combined with a documentary analysis of the existing project and the application of Wheeler and Peón's methods to structure the redesign. The results demonstrated that the redesign proposal contributes to making the project clearer, more attractive, and more functional, in addition to favoring its adaptability to different brand applications. It is concluded that the reformulation of the visual identity constitutes an essential tool to promote integration between servers and management, reinforcing the strategic role of design in the public sector.