Estratégias de comunicação em ambiente administrativo e a comunicação não violenta: apontamentos para o Secretariado Executivo

Abstract

The present work addresses communication issues in the corporate environment, mainly due to global, technological, economic transformations, and hyper-competitiveness, which impact the professional, social, and mental health spheres. The Executive Secretariat, in particular, is a profession that requires not only technical skills but also emotional ones, with an emphasis on effective communication between management, work teams, and clients. Therefore, the main objective is to investigate the communication methods of administrative agents at Campus IV - UFPB, in dialogue with the pillars of Nonviolent Communication (NVC). The research adopted a qualitative approach, of a descriptive and exploratory nature, using a case study method and focusing on semi-structured interviews with six administrative agents from SIAG/Mamanguape Unit/Campus IV/UFPB, conducted in person. The data analysis was conducted through content analysis (Campos, 2004). The results indicate a preference for different strategies for information transmission, while focusing on evidence, objectivity, and accessibility. The respect and professionalism were identified as vital foundations for effective communication. The challenges include difficulty in separating observation from interpretation, caution in expressing feelings, a tendency towards subjective interpretations, and insecurity in dealing with divergences. Thus, the work contributes to the field of Executive Secretariat, engaging with NVC and providing communication skills. In addition, it collaborates with academic literature and offers suggestions for future research in the area.