Gestão da informação como ferramenta para a sustentabilidade organizacional: um estudo em uma cooperativa de crédito

Abstract

This research addresses Information Management (IM) as a tool for enhancing organizational sustainability. The study is contextualized within the constant need for organizations to adopt sustainable stances based on the Triple Bottom Line (environmental, social, and economic). The objective of this work was to identify the extent to which information management is used as a tool to enhance sustainability, as perceived by the managers of the Sicredi branches in Mamanguape and João Pessoa. The methodology consisted of exploratory and descriptive field research with a quantitative approach. Data collection was conducted through a structured questionnaire based on Choo's (2003) information management model, applied to the managers of the aforementioned units, resulting in 16 respondents from a total of 24 managers. The results indicate a positive and consistent perception of IM as a catalyst for sustainability, with actions outlined based on structured information. Regarding the association with the Triple Bottom Line, it was observed that in the environmental pillar, managers demonstrated greater clarity in identifying indicators aimed at the planet's balance; in the social pillar, information is perceived as support for socially just actions, although with a lower average clarity compared to the environmental pillar; in the economic pillar, the lowest level of consensus was identified, suggesting that financial viability linked to sustainability still lacks metric systematization in daily management. However, gaps were identified in the definition of economic indicators, the existence of specific databases, and the definition of teams capable of managing this information. It is concluded that, although IM effectively supports strategic planning and senior management, there is still a need to better integrate this information at the operational level and expand internal communication regarding the management resources used. This research addresses Information Management (IM) as a tool for enhancing organizational sustainability. The study is contextualized within the constant need for organizations to adopt sustainable stances based on the Triple Bottom Line (environmental, social, and economic). The general objective of this work was to identify the extent to which information management is utilized as a tool to enhance sustainability in a credit union. The methodology consisted of exploratory and descriptive field research with a quantitative approach. Data collection was conducted through a structured questionnaire based on Choo's (2003) information management model, applied to managers of Sicredi branches in Mamanguape and João Pessoa, obtaining 16 respondents from a total of 24 managers. The results indicate a positive and consistent perception of IM as a catalyst for sustainability, with actions and sustainability strategies outlined based on information structured for this purpose. However, gaps were identified in the definition of economic indicators, the existence of specific databases, and the definition of teams capable of managing this information. It is concluded that, although IM effectively supports strategic planning and senior management, there is still a need to better integrate this information at the operational level and expand internal communication regarding the management resources used.