Mapeamento estratégico em uma rede de supermercados: propostas e diretrizes com base na Teoria U

Abstract

Transformations in the supermarket sector, driven by shifts in consumer behavior and increased competition, have required supermarket chains to adopt strategies that foster cooperation, innovation, and adaptation to market demands. Against this backdrop, this study aimed to conduct a strategic mapping of a supermarket chain using the Interaction Dynamics of Interorganizational Learning (IOL) model, in order to propose strategic guidelines and actions grounded in Theory U. The study employed qualitative, exploratory, and descriptive research methods, utilizing coded and categorized interviews to gain deeper insight into the collected data. The results revealed established interorganizational relationships that were, however, concentrated on operational and commercial aspects, with limited strategic knowledge sharing among the chain's units. Based on this diagnosis, guidelines grounded in Theory U were proposed to strengthen collective learning, cooperation, and innovation. The study concludes that integrating the IOL model with Theory U provides a basis for enhancing strategic practices within supermarket chains.