Qualidade percebida dos serviços educacionais e preparo profissional: uma análise com discentes do curso de Administração da UFPB – Campus IV

Abstract

This study analyzed the perceived quality of educational services in the Business Administration program at the Federal University of Paraíba, Campus IV, and its association 4 with students perceived professional preparedness. It was a descriptive, correlational, quantitative, and cross-sectional survey with 113 students. The questionnaire, adapted from SERVQUAL, included sociodemographic data, 13 quality indicators distributed across faculty, curriculum and professional education, infrastructure and resources, and academic administrative services, as well as one indicator of professional preparedness. Data were analyzed using descriptive statistics, gap calculations, Cronbach’s alpha, and simple linear regression. All dimensions showed negative gaps. Faculty had the smallest average gap (-0.62), whereas infrastructure and resources had the largest (-0.93). The balance between theory and practice showed the largest individual gap (-1.19). The scale demonstrated good internal consistency (α = 0.843). Regression indicated a positive and significant association between perceived quality and professional preparedness, explaining 27.6% of its variation. The analysis indicates that the perceived quality of educational services is linked to professional education, suggesting that investments in interactive pedagogical methods, adequate infrastructure, and connections with the job market can increase students confidence to work in the field of Administration.