Design como prática integrada: sustentabilidade, identidade territorial e inovação social no Natal na Usina

Abstract

This article analyzes the scenographic development of Natal na Usina (Usina’s Christmas Festival) in João Pessoa across the 2023-2024 editions, showing design as an integrated practice that links sustainability, territorial identity, and social innovation. The study followed a four-phase method (site survey, inventory and reuse of materials, creative conception, and execution), supported by participant observation, photographic records, and document analysis. Results highlight the reuse of waste, the reframing of Christmas symbols through a Northeastern lens, and the engagement of local artists and suppliers. We conclude that sustainability, inseparable from identity and collaboration, positioned the festival as both a cultural and methodological reference.