Design de embalagem colecionável: um projeto para uma edição comemorativa de 15 anos da linha de bonecas Monster High

Abstract

A collection can have different meanings, for some it can be the realization of a dream, for others a way to express or even see themselves in what they collect. Doll collecting is a very old practice that is adopted by many until this day by people all around the world, including adults. With this in mind many companies capitalize in this audience , releasing special editions of their favorite dolls. Therefore with that knowledge this project aims to develop a special edition packaging to commemorate Monster High’s 15th anniversary for adult collectors using the GODE methodology (orientation guide for packaging development) developed by Eugenio Merino, Luiz Roberto Carvalho and Giselle Merino. In the end, the packaging that was developed brings the classic Monster High charm for fans of the franchise to reminisce on their experiences with the brand until this present day.