Brasilidades: design e fotografia como meio de análise e valorização da estética indígena Potiguara

Abstract

This work analyzes and values Potiguara Indigenous art through research that combines photographic practice and aesthetic study. It is a Final Graduation Project in Design, whose objective is to understand the visual and cultural elements expressed in body paintings and traditional artistic manifestations of the Potiguara people. The method combines field observation, photographic recording, and aesthetic analysis of visual compositions, emphasizing lines, shapes, and maximalist elements present in Indigenous production. As a result, a photobook was created, composed of images captured both in studio and in natural environments, designed with a minimalist and accessible layout that preserves the artists’ identity and highlights the symbolic strength of their art. The study concludes that the integration of photography and aesthetic analysis broadens the visibility of Potiguara culture and contributes to its appreciation within the fields of design and visual arts.