Planejamento estratégico na Pós-Graduação: uma análise dos relatórios de avaliação e autoavaliação do PPGAVE/UFPB

Abstract

Postgraduate planning has become a relevant element of academic management, especially when linked to evaluation and self-evaluation processes, which guide the quality and development of programs. Therefore, this study aimed to analyze the Quadrennial Evaluation Reports of 2017 and 2021 (CAPES), as well as the Self-Evaluation Report of 2020 (PPGAVE), in order to identify strengths, weaknesses, opportunities, and threats that influence the Strategic Planning of the Program. Methodologically, this is a bibliographic, descriptive, and exploratory research, with a qualitative approach, and data collection carried out through documentary research. For the diagnosis of the PPGAVE (Postgraduate Program in Education, Science and Technology), the SWOT Analysis tool was used, enabling the identification of internal and external factors that influence strategic planning. The results showed that the strengths and weaknesses identified in the reports influence the PPGAVE's strategic planning process, especially regarding the monitoring of actions, the prioritization of goals, the definition of strategies to leverage strengths and address threats, as well as the use of this information to support decision-making. The analysis also revealed that the identified strengths and opportunities can be leveraged through planned strategies, while the weaknesses and threats require specific and continuous coping actions. It was concluded that the articulation between the processes of strategic planning, evaluation, and self-evaluation constitutes a central element for the development and formative quality of the PPGAVE (Graduate Program in Education), insofar as it favors the consolidation of more reflective and participatory formative processes, as well as the alignment of the program's actions with the demands and guidelines of professional postgraduate studies in Brazil. As a technical product, a proposal for participatory strategic planning was presented, aiming to contribute to the evaluation and self-evaluation processes of the PPGAVE.