Análise da relação do franqueador x franqueado: um estudo de caso num polo de ensino a distância e uma instituição de ensino superior privada

Abstract

This work, with a descriptive character, aimed to raise and expose the support to the management offered to the franchisee of a Higher Education Institution in the EAD modality. The present study seeks to address the real impacts of the lack of strategic knowledge on the part of the manager, the difficulties of solving problems of this franqueadora and the poor formation of its consultants, which generates a delay in the process of decision making of the franqueados, having as a consequence the formation of a disproportionate bureaucracy for very simple and easy-to-resolve processes. This work has as secondary objective to study in more depth the management support system of the polo franchise analyzed, presenting the survey of all the weaknesses with their respective improvements to assist them through the process of orientation to the franchisee, improving the process of communication between the parent, the polo studied and second that are affected by this type of service. The main difficulty was the extraction of information, since the interviewee was afraid of the information provided. Improvement training was identified by franchisors, as they should by right provide better support, optimization of feedbacks given to franchise partners, optimization of the media, as there is a great difficulty in maintaining contact with the Matrix and broaden brand awareness, because entrepreneurs can not see the potential of marketing and end up seeing only as a cost.