Planejamento virtual de marketing e negócios em hotéis de João Pessoa

Abstract

The impact of the internet on today's world has changed the way we do business. The computer network has a large number, which continues to grow, of people worldwide accessing, and this phenomenon presents itself as an opportunity for the practice of marketing. The companies in the hotel sector have also insured this opportunity generated by this new communication channel, to better offer their goods and services to the public identified with needs appropriate to the hotel sector. The city of João Pessoa, capital of the state of Paraíba, has a growing tourist movement in the last decade and this phenomenon has allowed a great advance of its hotel sector. This monograph, with the participation of the guests of 25 hotels in the city of João Pessoa and 2 managers of the companies in the same branch of this municipality, analyzed the impact of the use of the site in the tourism sector, particularly in the hotel sector in the capital of Paraíba, with the following objectives: The tourism and hospitality market as a business opportunity in the city, identify how customers are perceiving the sites of the hosting sites and characterize the aspects of virtual marketing adopted by hotel companies. Based on the study, it was stated that João Pessoa is a city that presents itself as a place prepared to meet the tourist demand coming from various parts of the world. And it has been proven that the tourists accompanying the technological evolution, use the hotel website to have more information before deciding to choose the same. In this reality, the places of lodging of the city of João Pessoa already perceived and adopted the digital marketing as strategic tool to influence the final decision of the guest and this generates his business success.